Babyhuddle, a social shop focused around new parents powered by users who create lists of baby products, product reviews and answer each other's questions, launches in the US today. The idea is that new parents are poorly equipped to deal with decisions about what to purchase for newborns, and traditional players are not 'social' enough.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/dnJffnomopE/
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