Facebook Collections Lets Retailers Augment Posts With ?Want/Collect? Buttons That Save Products To Pinteresque Profile Sections

Facebook has just begun testing "Collections" -- a new feature it says is "unrelated" to Pinterest but could be a competitor. It allows retailers to add "Want" or "Collect" buttons to news feed posts about products. These save and share products to a "Wishlist" on user profiles that host a "Buy" button that can be clicked through to make purchases offsite.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/wv7DA_3kKms/

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